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Diane Moe

Fiercely strategic and wickedly conceptual, I’ve developed brand strategy, launched products and created a ruckus with advertising and varied communications for many San Francisco ad agencies and national clients. My favorite project?  A Levi’s Youthwear print ad that so affected one reader he had it tattooed—a perfect copy—across his entire back.


Where I’ve been

Diane Moe Creative, Foote Cone & Belding, J. Walter Thompson, JWT BOOM, Ketchum, TBWA/Chiat Day 


What I’ve done

Social, digital, TV, print, radio, direct response, corporate communications, product collateral, e-newsletters, magazine features, promotions, and then some


For whom

Dignity Healthcare, Visa, Levi’s, Bank of America, Chevron, Clorox, Philips Healthcare, Charles Schwab, Kaiser Permanente, Robert Mondavi Winery, Amgen, LifeScan/OneTouch, Medtronics, Hula Hoop, Blue Diamond Almonds, Citibank, Jenny Craig, Nestle, Varian Medical Systems, Trilogy/Shea Homes, Zounds Hearing Centers, University of Utah, Evoke Software, 

among others


Subjects I know my way around 

Healthcare, medical devices, medical instrumentation, pharmaceuticals, hospitals, biotech, architecture, construction, interior design, marketing to women/moms, novel uses for industrial Velcro, removing tar from a 10-year-old’s hands


36 Shakespeare plays later

B.A., English Literature

U.C., Berkeley


CA, Clio, One Show, San Francisco Show, Addy, Effie, Archive

Client Experience

Healthcare: Philips Healthcare, Quest Diagnostics, Varian Medical Systems, Dignity Health, Biosense Webster, U.C. Davis Medical Center, Kaiser Permanente, LifesScan/OneTouch, Abbott Diabetes Care, Mercy Hospitals, St. Helena Recovery Center, John Muir Hospital, Novo Nordisk, Bio-Rad Laboratories, Genentech, Nellcor Instrumentation, Planet Rx, ASP,

BioMarin Pharmaceuticals


Food & Wine: Woodbridge, Sterling, Sutter Home and Chamisal wines, Blue Diamond Almonds, California Raisins, Toaster Strudel, Hidden Valley Ranch, Peter Pan Peanut Butter, Torani Syrups, Idaho Potatoes, S & W canned foods and sauces

Financial: Charles Schwab, Bank of America, New Day USA, Citibank, Barclay’s Bank, Union Bank, Financial Engines


Tech: Cisco, Hewlett-Packard, Qualcomm, Evoke Software


Communications: AT&T Everthere, Pac Bell, Southwestern Bell, ESPN/SI, Web TV, Sprint, Muzak, NEC, Storymail,


Travel/Entertainment: Leapfrog Learning, Disney, Common Sense Media, Holland American Cruise Lines, The Learning Company, San Francisco Zoo


Beauty/Fashion: Levi’s (501’s, Youthwear, Women’s Wear, Westernwear), Clarisonic, Hula Hoop, Cher’s Uninhibited Perfume, Brite Smile, Varilux, Satine Beauty Bar


Retail: Arden Fair Mall, Broadway Plaza Mall


Packaged Goods: Teledyne WaterPik, Formula 409, Kingsford Charcoal, Dixie Cup, Tampax


Services:, Jenny Craig, Age Wave Communications, California Casualty, City Search,,

San Francisco Village, Gymboree Play & Music


Architecture: Fennie + Mehl Architects, West Coast Industries

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