Diane Moe
Fiercely strategic and wickedly conceptual, I’ve developed brand strategy, launched products and created a ruckus with advertising and varied communications for many San Francisco ad agencies and national clients. My favorite project? A Levi’s Youthwear print ad that so affected one reader he had it tattooed—a perfect copy—across his entire back.
Where I’ve been
Diane Moe Creative, Foote Cone & Belding, J. Walter Thompson, JWT BOOM, Ketchum, TBWA/Chiat Day
What I’ve done
Social, digital, TV, print, radio, direct response, corporate communications, product collateral, e-newsletters, magazine features, promotions, and then some
For whom
Dignity Healthcare, Visa, Levi’s, Bank of America, Chevron, Clorox, Philips Healthcare, Charles Schwab, Kaiser Permanente, Robert Mondavi Winery, Amgen, LifeScan/OneTouch, Medtronics, Hula Hoop, Blue Diamond Almonds, Citibank, Jenny Craig, Nestle, Varian Medical Systems, Trilogy/Shea Homes, Zounds Hearing Centers, University of Utah, Evoke Software,
among others
Subjects I know my way around
Healthcare, medical devices, medical instrumentation, pharmaceuticals, hospitals, biotech, architecture, construction, interior design, marketing to women/moms, novel uses for industrial Velcro, removing tar from a 10-year-old’s hands
36 Shakespeare plays later
B.A., English Literature
U.C., Berkeley
Bling
CA, Clio, One Show, San Francisco Show, Addy, Effie, Archive
Client Experience
Healthcare: Philips Healthcare, Quest Diagnostics, Varian Medical Systems, Dignity Health, Biosense Webster, U.C. Davis Medical Center, Kaiser Permanente, LifesScan/OneTouch, Abbott Diabetes Care, Mercy Hospitals, St. Helena Recovery Center, John Muir Hospital, Novo Nordisk, Bio-Rad Laboratories, Genentech, Nellcor Instrumentation, Planet Rx, ASP,
BioMarin Pharmaceuticals
Food & Wine: Woodbridge, Sterling, Sutter Home and Chamisal wines, Blue Diamond Almonds, California Raisins, Toaster Strudel, Hidden Valley Ranch, Peter Pan Peanut Butter, Torani Syrups, Idaho Potatoes, S & W canned foods and sauces
Financial: Charles Schwab, Bank of America, New Day USA, Citibank, Barclay’s Bank, Union Bank, Financial Engines
Tech: Cisco, Hewlett-Packard, Qualcomm, Evoke Software
Communications: AT&T Everthere, Pac Bell, Southwestern Bell, ESPN/SI, Web TV, Sprint, Muzak, NEC, Storymail, Phone.com
Travel/Entertainment: Leapfrog Learning, Disney, Common Sense Media, Holland American Cruise Lines, The Learning Company, San Francisco Zoo
Beauty/Fashion: Levi’s (501’s, Youthwear, Women’s Wear, Westernwear), Clarisonic, Hula Hoop, Cher’s Uninhibited Perfume, Brite Smile, Varilux, Satine Beauty Bar
Retail: Arden Fair Mall, Broadway Plaza Mall
Packaged Goods: Teledyne WaterPik, Formula 409, Kingsford Charcoal, Dixie Cup, Tampax
Services: OurTime.com, Jenny Craig, Age Wave Communications, California Casualty, City Search, FarmersOnly.com,
San Francisco Village, Gymboree Play & Music
Architecture: Fennie + Mehl Architects, West Coast Industries